Consumer Engagement among Augmented Retail Marketing in the Retail Sector.

Abstract

In the era of technologies and digitalization, Brands are trying hard to increase the customer experience. They are using different strategies to launch and market their product. Augmented reality is one of them. Reality helps consumers find products easily and helps retailers target and attract consumers. The factors are consumer engagement, cost & investment, consumer trust & privacy, and technology readiness. The statistical tools through SPSS include regression analysis, independent sample t-test, and ANOVA. It found that Augmented retail marketing is shaping the consumer experience, and privacy concerns are transparent in the retail sector, ensuring the sustainability of the product.