The Impact of Artificial Intelligence on Financial Decision-Making: An Empirical Study

Abstract

Artificial Intelligence (AI) is increasingly being used in financial decision-making to analyse large volumes of financial data, identify patterns, assess risks, and provide timely insights and recommendations. Its ability to improve the speed, accuracy, and efficiency of financial analysis has made AI an important decision-support tool for individuals and organisations.
The present study examines the impact of Artificial Intelligence utilization on financial decision-making, with particular emphasis on whether greater use of AI contributes to more effective, accurate, and confident financial decisions. The study adopts a quantitative research approach and collects primary data through a structured questionnaire from 128 valid respondents. AI utilization is considered the independent variable, while financial decision-making is the dependent variable. The study uses descriptive statistics, correlation analysis, and regression analysis to examine the relationship and impact between the two variables. The findings are expected to demonstrate a significant positive relationship between AI utilization and financial decision-making, thereby indicating that effective use of AI can enhance the quality and efficiency of financial decisions.