Determinants of Students’ Behavioral Intention to Use Online Learning Platforms in Chengu, China: An Application of the Technology Acceptance Model

Abstract

Online learning has become a society-wide learning infrastructure of online intention. This study aims to:   1) measure the relationship between Perceived Usefulness, Perceived Ease of Use, learner characteristics, Dynamic Capability, Innovation and Online Learning Intention. 2)  analyze whether Dynamic Capability and Innovation play a mediating role impact between Perceived Usefulness, Perceived Ease of Use, Subjective Norm, and Online Learning Intention. 3) construct a model of online learning adoption for students in Chengdu.  A mixed-methods design was adopted: 400 valid questionnaires were collected from five learner categories through stratified balanced quota sampling and analyzed with SPSS 26.0 and AMOS 26.0, including structural equation modeling and Bootstrap mediation tests; semi-structured interviews with 18 learners were coded thematically to triangulate the findings. The results show that: 1) The factors, effect online learning intention of learners in Chengdu were   Online Learning Intention, Perceived Ease of Use, Perceived Usefulness, Subjective Norm Dynamic Capability, and Innovation at high level respectively. 2)Perceived Usefulness, Perceived Ease of Use, learner characteristics, Dynamic Capability, Innovation and Online Learning Intention have relationship mean all factor has directly affect each other.3) Dynamic Capability and Innovation play a mediating role impact between Perceived Usefulness, Perceived Ease of Use, Subjective Norm, and Online Learning Intention.