A Comparative Study on Online and Offline Shopping Towards Purchaseing Behaviour of Consumers

Abstract

To study the online and offline shopping behaviour of consumer in  to find out the primary elements affecting the purchasing preference and decisions of consumers.Design/methodology/approach: The design of the study is descriptive and comparative. The primary data has been acquired by structured questionnaire and secondary data are collected from books, journals, publications and websites. Analysis has been done on the basis of percentage analysis, t-test, ANOVA and chi-square test. Finding: The study reveals that consumers favor internet shopping largely for convenience, variety, price comparison and saving time, while they prefer offline shopping for physical product inspection, immediate purchase and personal engagement. Consumer attributes also determine purchasing preference.